Content Marketing
Perhaps the thought quickly comes to you that this type of service is purely about creating SEO texts. Our Content Marketing but goes beyond that and aims to inspire your customers, an optimal one Customer Journey off.
Fine-tuned content marketing for your individual project
With highly specific analyses, we provide you with the appropriate content for each topic or keyword. This means that for many topics, even less content of significantly less than 1000 words and only a few images can suffice. In niches with more competition and presumably higher search volumes, the maximum level of user experience should be maintained accordingly.
Accordingly, each subpage of your web project should be viewed and optimized differently:
- Main page (landing page)
- Category pages
- Product pages
- Guide or blog articles Guest articles (outreach)
We are happy to advise you on which content marketing strategy or scope is appropriate, and we will provide you with high-quality texts and, if necessary, infographics or images to support this.
In a nutshell – what we have to offer you:
- Content marketing consulting
- Individual SEO texts (if applicable, including infographics & images)
Why content marketing?
Google has now (in our opinion rightly) adjusted the algorithm for what is placed at the very top of the search results as follows:
- A customer-satisfying customer journey is the key to success.
- The customer receives the appropriate solution in the form of the sought-after information, services, or products according to their search intent.
Let’s imagine for a moment that all the following functions of a shower toilet were described exclusively in words.
The information graphic pictured above will captivate the viewer much more than a long, detailed text could.
Anyone who then wants to know a little more about this or that function of the toilet can then learn more about it in the supplementary flow text. This is precisely the overall package of user experience that leads to success.
Do you sell refrigerators in Siberia?
There are many different signals for Google, such as the length of time your visitors stay on your site, which is a significant factor in determining its position in the Google ranking. In general, the longer the visitors stay on your site and do not return to Google (to select an apparently more relevant search result) the better it is for your ranking.
The search intent of your visitors plays a very important role in this. If you hit the mark with the content you present, the aforementioned automaticity will work in your favor.
That is precisely why it is important for you as a website operator to understand that, in addition to selling your service or product, the primary focus is on providing satisfactory answers for the visitors. And this is where thoughtful content marketing comes into play.
You want to benefit from individually tailored content marketing solutions?
