{"id":91,"date":"2020-09-23T13:49:47","date_gmt":"2020-09-23T11:49:47","guid":{"rendered":"http:\/\/muik-media.de\/?page_id=91"},"modified":"2024-08-11T19:02:18","modified_gmt":"2024-08-11T17:02:18","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/muik-media.de\/en\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-background-image:url(&quot;https:\/\/muik-media.de\/wp-content\/uploads\/2024\/08\/muik_media_content_marketing.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-right:30px;--awb-padding-left:30px;--awb-overflow:hidden;--awb-bg-color:rgba(255,255,255,0.33);--awb-bg-color-hover:rgba(255,255,255,0.33);--awb-bg-size:cover;--awb-border-radius:15px 15px 15px 15px;--awb-width-large:100%;--awb-margin-top-large:100px;--awb-spacing-right-large:60px;--awb-margin-bottom-large:100px;--awb-spacing-left-large:60px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:60px;--awb-spacing-left-medium:60px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-font-size:80px;--awb-line-height:70px;--awb-text-color:#ffffff;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-text-font-family:&quot;Square Peg&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Work with us to optimize the content of your website to suit your customers\u2026<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-margin-bottom:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Content Marketing<\/h1><\/div><div class=\"fusion-text fusion-text-2\"><p>Perhaps the thought quickly comes to you that this type of service is purely about creating SEO texts. Our <em>Content Marketing<\/em> but goes beyond that and aims to inspire your customers, <strong>an optimal one<\/strong> <strong>Customer Journey<\/strong> off.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Fine-tuned content marketing for your individual project<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>With highly specific analyses, we provide you with the appropriate content for each topic or keyword. This means that for many topics, even less content of significantly less than 1000 words and only a few images can suffice. In niches with more competition and presumably higher search volumes, the maximum level of user experience should be maintained accordingly.<\/p>\n<p>Accordingly, each subpage of your web project should be viewed and optimized differently:<\/p>\n<ul>\n<li>Main page (landing page)<\/li>\n<li>Category pages<\/li>\n<li>Product pages<\/li>\n<li>Guide or blog articles Guest articles (outreach)<\/li>\n<\/ul>\n<p>We are happy to advise you on which content marketing strategy or scope is appropriate, and we will provide you with high-quality texts and, if necessary, infographics or images to support this.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">In a nutshell \u2013 what we have to offer you:<\/h2><\/div><div class=\"fusion-text fusion-text-4\"><ul>\n<li>Content marketing consulting<\/li>\n<li>Individual SEO texts (if applicable, including infographics &amp; images)<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Why content marketing?<\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p>Google has now (in our opinion rightly) adjusted the algorithm for what is placed at the very top of the search results as follows:<\/p>\n<ul>\n<li>A customer-satisfying customer journey is the key to success.<\/li>\n<li>The customer receives the appropriate solution in the form of the sought-after information, services, or products according to their search intent.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: #424842;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-background-color:#424842;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-margin-top:40px;--awb-margin-bottom:20px;--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border:1px solid transparent;border-radius:15px;\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"Webdesign Infografik Beispiel\" title=\"shower_wc_features\" src=\"https:\/\/muik-media.de\/wp-content\/uploads\/2021\/03\/dusch_wc_features.jpg\" class=\"img-responsive wp-image-528\" srcset=\"https:\/\/muik-media.de\/wp-content\/uploads\/2021\/03\/dusch_wc_features-150x150.jpg 150w, https:\/\/muik-media.de\/wp-content\/uploads\/2021\/03\/dusch_wc_features-300x300.jpg 300w, https:\/\/muik-media.de\/wp-content\/uploads\/2021\/03\/dusch_wc_features-500x500.jpg 500w, https:\/\/muik-media.de\/wp-content\/uploads\/2021\/03\/dusch_wc_features-768x768.jpg 768w, https:\/\/muik-media.de\/wp-content\/uploads\/2021\/03\/dusch_wc_features.jpg 1000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6 fusion-animated fusion-text-no-margin\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:40px;\" data-animationtype=\"bounceInRight\" data-animationduration=\"1.5\" data-animationoffset=\"top-into-view\"><p style=\"text-align: left;\"><i class=\"fb-icon-element-1 fb-icon-element fontawesome-icon fa-ban fas circle-yes fusion-text-flow\" style=\"--awb-iconcolor:#424842;--awb-iconcolor-hover:#424842;--awb-circlecolor:#ffffff;--awb-circlecolor-hover:#ffffff;--awb-circlebordersize:0px;--awb-font-size:17.6px;--awb-width:35.2px;--awb-height:35.2px;--awb-line-height:35.2px;--awb-margin-right:10px;\"><\/i>Let\u2019s imagine for a moment that all the following functions of a shower toilet were described exclusively in words.<\/p>\n<\/div><div class=\"fusion-text fusion-text-7 fusion-animated fusion-text-no-margin\" style=\"--awb-text-color:#ffffff;--awb-margin-bottom:40px;\" data-animationtype=\"bounceInRight\" data-animationduration=\"1.5\" data-animationdelay=\"0.5\" data-animationoffset=\"top-into-view\"><p style=\"text-align: left;\"><i class=\"fb-icon-element-2 fb-icon-element fontawesome-icon fa-eye fas circle-yes fusion-text-flow\" style=\"--awb-iconcolor:#424842;--awb-iconcolor-hover:#424842;--awb-circlecolor:#ffffff;--awb-circlecolor-hover:#ffffff;--awb-circlebordersize:0px;--awb-font-size:17.6px;--awb-width:35.2px;--awb-height:35.2px;--awb-line-height:35.2px;--awb-margin-right:10px;\"><\/i>The information graphic pictured above will captivate the viewer much more than a long, detailed text could.<\/p>\n<\/div><div class=\"fusion-text fusion-text-8 fusion-animated\" style=\"--awb-text-color:#ffffff;\" data-animationtype=\"bounceInRight\" data-animationduration=\"1.5\" data-animationdelay=\"1.0\" data-animationoffset=\"top-into-view\"><p><i class=\"fb-icon-element-3 fb-icon-element fontawesome-icon fa-sync fas circle-yes fusion-text-flow\" style=\"--awb-iconcolor:#424842;--awb-iconcolor-hover:#424842;--awb-circlecolor:#ffffff;--awb-circlecolor-hover:#ffffff;--awb-circlebordersize:0px;--awb-font-size:17.6px;--awb-width:35.2px;--awb-height:35.2px;--awb-line-height:35.2px;--awb-margin-right:10px;\"><\/i>Anyone who then wants to know a little more about this or that function of the toilet can then learn more about it in the supplementary flow text. This is precisely the overall package of user experience that leads to success.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:30px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Do you sell refrigerators in Siberia?<\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p>There are many different signals for Google, such as the length of time your visitors stay on your site, which is a significant factor in determining its position in the Google ranking. In general, the longer the visitors stay on your site and do not return to Google (to select an apparently more relevant search result) the better it is for your ranking.<\/p>\n<p>The search intent of your visitors plays a very important role in this. If you hit the mark with the content you present, the aforementioned automaticity will work in your favor.<\/p>\n<p>That is precisely why it is important for you as a website operator to understand that, in addition to selling your service or product, the primary focus is on providing satisfactory answers for the visitors. And this is where thoughtful content marketing comes into play.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-fixed hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-bottom:50px;--awb-margin-bottom:-60px;--awb-background-color:#d7dcd2;--awb-background-image:url(&quot;https:\/\/muik-media.de\/wp-content\/uploads\/2021\/06\/kontakt_hintergrund_startseite-1.jpg&quot;);--awb-background-size:cover;--awb-flex-wrap:wrap;background-attachment:fixed;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:30px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:40px;--awb-text-color:#565751;--awb-text-font-family:&quot;Square Peg&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"text-align: center;\">You want to benefit from individually tailored content marketing solutions?<\/p>\n<p style=\"text-align: center;\"><a class=\"maxbutton-1 maxbutton maxbutton-kontakt\" href=\"https:\/\/muik-media.de\/en\/kontakt\/\"><span class='mb-text'>&gt; Request a free quote<\/span><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":885,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-91","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing \u2013 hochwertiger Inhalt der Kunden begeistert<\/title>\n<meta name=\"description\" content=\"Content Marketing aus Stadtbergen f\u00fcr Deutschland \u2705 Was ist Content-Marketing? 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